about Bar-Face

I have gained more than 20 years of experience across the globe in the beverage industry, mainly spirits. I have mixed it, sold it, mixed it again, marketed it and judged it... This broad, yet very specific knowledge has given me plenty of insights and connections in the industry...


What purpose is knowledge if it is not to be shared?


Ulric is an exceptional example of a true beverage master / consultant / leader / brand ambassador / trainer. [...] He is a true inspirational and exemplary leader, a passionate visionary and has an excellent ability to stimulate and motivate a team.
— Esra Parin, General Manager at W Hotel, Amman, Jordan.
He is an expert at training and is extremely hands on which makes the training delivered extremely effective.
— Denzil Pereira, Cluster Operations Manager at Conrad and Hilton Dalian, China