Bar-Face Consultancy
 
 
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“If you have the opportunity to work with Ulric, do not let the chance slip away.”.

-Joseph Lee, EAM The Peninsula Hotel, Tokyo, Japan.

Ulric Nijs
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about Bar-Face

I have gained more than 20 years of experience across the globe in the beverage industry, mainly spirits. I have mixed it, sold it, mixed it again, marketed it and judged it... This broad, yet very specific knowledge has given me plenty of insights and connections in the industry...

 

What purpose is knowledge if it is not to be shared?

 

Ulric is an exceptional example of a true beverage master / consultant / leader / brand ambassador / trainer. [...] He is a true inspirational and exemplary leader, a passionate visionary and has an excellent ability to stimulate and motivate a team.
— Esra Parin, General Manager at W Hotel, Amman, Jordan.
He is an expert at training and is extremely hands on which makes the training delivered extremely effective.
— Denzil Pereira, Cluster Operations Manager at Conrad and Hilton Dalian, China
 
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The Kunefe\

A very popular Middle Eastern sweet, it is widely consumed in Jordan. The brief was simple, create a liquid version of this classic dessert.\

Bourbon and Cognac were mixed with a homemade pistachio orgeat, rose water and cheese, slightly soured with citric acid and finished with spun sugar for an eye catching appearance.\

Available at the W Amman.\

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Services

 

Pre-Opening & refurbishments COnsultancy

A successful beverage program right from the start, including:

  • Reviews of bar designs & CAD drawings,
  • Beverage concept development,
  • Staff training, 
  • Support with OS&E,
  • And much more...

Beverage consultancy

  • Review of current beverage program,
  • Optimization of menu and mis-en-place,
  • Staff training and re-fresher, 
  • Spirit sommelier trainings,
  • And more...

Cocktail design and photography

  • Custom-made cocktails to showcase your brand,
  • High resolution photography with full rights of all cocktails.

 

      Ambassadorship for Spirits brands

      • Boost in credibility, and improved social media presence,
      •  Development of marketing strategy in line with the core values of the brand,
      • Training & brand activation in chosen markets,
      • Trade show presence.
      • Development of drinks/cocktails to appeal to the core target market.

       

      Private and corporate events

      Need something specials for your events? I've got you covered!

      • Customize-able, self sufficient cocktail bar,
      • Unique and up-to-date, custom cocktail menu,
      • Specialized in local products for a true point of difference,
      • Premium glassware and equipment,
      • AV Equipment available.
       
       
      Ulric has excellent inter-personal skills that allow him to be persuasive and convincing, whether at grass roots level or in senior management meetings, and is a first-rate brand and company ambassador.
      — Alan Moss, Co-Owner La Clandestine Absinthe.
       
       
       

      Old Man and the Sea

      A personal work trying to fit two importants influences in my mixing style; Japan and Scotland. This is a powerful cocktails that may not be for everyone!

      I tried to play with the umami flavors of the peated malt, enhancing them with a nori seaweed tincture and a strong black tea syrup. The drink is complex and wonderful.

      Available at Enso restaurant in Amman.

      Old Man and the Sea
       

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      A Vanity Collection of some of my Work

       
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       Salted Caramel Old Fashioned, for  Gold of Mauritius Rum .  Photo and Recipe: U.Nijs

      Salted Caramel Old Fashioned, for Gold of Mauritius Rum.

      Photo and Recipe: U.Nijs

       Nori & Cucumber Collins.  Photo: J. Adgeappa, Drink: U.Nijs.

      Nori & Cucumber Collins.

      Photo: J. Adgeappa, Drink: U.Nijs.

       Al Qamardin Sour, created for  Al Maeda Dubai .  Photo and Recipe: U.Nijs

      Al Qamardin Sour, created for Al Maeda Dubai.

      Photo and Recipe: U.Nijs

       East Asian Mule, for  W Hotel, Jordan .  Photo: J. Adgeappa, Drink: U.Nijs.

      East Asian Mule, for W Hotel, Jordan.

      Photo: J. Adgeappa, Drink: U.Nijs.

       Indian Summer, created for Ben Sowton's Bar Grooves Indian Summer at the White House London.  Photo and Recipe: U.Nijs

      Indian Summer, created for Ben Sowton's Bar Grooves Indian Summer at the White House London.

      Photo and Recipe: U.Nijs

       The Aksania, created for  Spirits Selection by Concours Mondial de Brussels .  Photo and Recipe: U.Nijs

      The Aksania, created for Spirits Selection by Concours Mondial de Brussels.

      Photo and Recipe: U.Nijs

       Silk Stockings, a Tequila classic reworked by U.Nijs.  Photo: J. Adgeappa, Drink: U.Nijs.

      Silk Stockings, a Tequila classic reworked by U.Nijs.

      Photo: J. Adgeappa, Drink: U.Nijs.

       Blood& Sand Classic for  Pure Lounge Dubai.   Photo and Recipe: U.Nijs

      Blood& Sand Classic for Pure Lounge Dubai.

      Photo and Recipe: U.Nijs

       YingTao Julep created for Nuwa Baiju.  Photo and Recipe: U.Nijs

      YingTao Julep created for Nuwa Baiju.

      Photo and Recipe: U.Nijs

       Ratafia Sprits, created for Denis Robert Champagne.  Photo and Recipe: U.Nijs

      Ratafia Sprits, created for Denis Robert Champagne.

      Photo and Recipe: U.Nijs

       The Tighty Whitey, Created for  Meermaid rums .  Photo and Recipe: U.Nijs

      The Tighty Whitey, Created for Meermaid rums.

      Photo and Recipe: U.Nijs

       Hugo, reworked for Wahm, W Doha.  Photo: J. Adgeappa, Drink: U.Nijs.

      Hugo, reworked for Wahm, W Doha.

      Photo: J. Adgeappa, Drink: U.Nijs.

       Dead Man's Mule.  Photo and Recipe: U.Nijs

      Dead Man's Mule.

      Photo and Recipe: U.Nijs

       Matcha Sour for Enso Restaurant, Amman.  Photo: J. Adgeappa, Drink: U.Nijs

      Matcha Sour for Enso Restaurant, Amman.

      Photo: J. Adgeappa, Drink: U.Nijs

       Grilled Pineapple Margarita.  Photo: J. Adgeappa, Drink: U.Nijs.

      Grilled Pineapple Margarita.

      Photo: J. Adgeappa, Drink: U.Nijs.

       
       
      A huge amount of experience and energy along with a creative mind are just some of the abilities Ulric can offer.
      — Simon Brown, owner of Brown's Leisure International Ltd & Jiggers Co Ltd.
       
       
       

      Spiced Daiquiri\

      Created for the brand Meermaid Infused rum; this is a simple riff on the classic Daiquiri cocktail created to highlight the unique character Meermaid and encourage consumers to try this at home by creating a unique, non-intimidating, contemporary drink.\

      Like the classic Daiquiri, we mix fresh lime juice and cane sugar with a touch of Creaole Shrub and plenty of Meermaid rum, of course!\

      Available on http://punchsociety.meermaid-rum.com.\

      Meermaid
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      Friends and family

      The following brands have put their trust in me, and we became friends... With a baggage of 20yrs, I've made a lot of friends, unfortunately not all of them can be listed here.

       
       Worked with W  in Doha and in Jordan. An amazing brand, always looking to bring fun back into fashion.

      Worked with W  in Doha and in Jordan. An amazing brand, always looking to bring fun back into fashion.

       Both in Qatar  and the U.A.E.; from the uber cool Society club in Doha to the beautiful Pure Sky Lounge and the amazing Al Maeda in Dubai.

      Both in Qatar  and the U.A.E.; from the uber cool Society club in Doha to the beautiful Pure Sky Lounge and the amazing Al Maeda in Dubai.

       A classic luxury hotel in the heart of Macau.

      A classic luxury hotel in the heart of Macau.

       The Spirit Selection by Concours Mondial de Bruxelles.. An amazing independent spirit competition.

      The Spirit Selection by Concours Mondial de Bruxelles.. An amazing independent spirit competition.

       The Raffles in Praslin, Seychelles is a breathtaking property... boasting a great little Tiki bar!

      The Raffles in Praslin, Seychelles is a breathtaking property... boasting a great little Tiki bar!

       A fabulous spiced rum range from the heart of Mauritius!

      A fabulous spiced rum range from the heart of Mauritius!

       Another gem from the Mauritius, this rum needs no more introduction!

      Another gem from the Mauritius, this rum needs no more introduction!

       An exquisite French vodka.

      An exquisite French vodka.

       The guys at Burleigh's gin have created an amazing London Dry... Messy Bessy (the still) will always be in my heart!

      The guys at Burleigh's gin have created an amazing London Dry... Messy Bessy (the still) will always be in my heart!

       It was a great pleasure to do some work in Turkey with Tequila Patron... 

      It was a great pleasure to do some work in Turkey with Tequila Patron... 

       One of my first love... It was a honor when I became a B.A. for her!

      One of my first love... It was a honor when I became a B.A. for her!

       Made in Berlin, and re-defining the the "Cool Brand" category... 

      Made in Berlin, and re-defining the the "Cool Brand" category... 

       A beautifully crafted rum from Mauritius.

      A beautifully crafted rum from Mauritius.

       I traveled quite a bit across the globe for these guys.

      I traveled quite a bit across the globe for these guys.

       A extremely mixable and versatile rum of Cuban-origin. We worked together in the U.A.E.

      A extremely mixable and versatile rum of Cuban-origin. We worked together in the U.A.E.

       I have worked with these guys a long time, a launched, trained and develop the brand in the U.A.E. and India.

      I have worked with these guys a long time, a launched, trained and develop the brand in the U.A.E. and India.

       These guys are real friends, and true professionals when it comes to bar equipment!

      These guys are real friends, and true professionals when it comes to bar equipment!

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      Spritz\

      Created for W hotel in Doha, I wanted to bring the rituals of the Aperitivo into the country. It was the first bar in Qatar to play around these traditionally low-alcohol, thirst-quenching drinks.\

      This version of the classic Aperol Spritz, infused the Aperol with fresh fruits and spices to bring an additional dimesion to the cocktail; I used the new -at the time- porthole infusing vessel to develop a strong visual impact.\

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      Contact

      For queries, quotations and questions, please do not hesitate to drop me a mail below.

      Name *
      Name

      Our Office

      Eschen 6,
      Eckersdorf,
      Germany

       
       
       
      Besides [...] a great beverage expertise, Ulric is a very honest and humble person, flexible in term of work schedule and work duties. I have seen him performing in many different environments: location, origin of team members, difficult work place…
      — Julien Besançon Director of Operations at Hilton Dubai Jumeirah
       
       
       

      “I would highly recommend Ulric to anyone interested in a beverage consultant with vast knowledge of the latest trends in bars and drinks.”.

      -Andy Kunz, General Manager at COMO Point Yamu.

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      Bar-Face Instagram account